Love at first taste: a social experiment by Knorr

Would you love someone a little more if you knew he/she loved the same foods that you do? Or lets put it differently: would you turn an attractive new date down if you knew they loved some foods that you hated?

New research by Knorr reveals that as many as 1 in 3 people claim that if their partner didn’t share the same flavour palette, they would be worried about their future together. The research, which spoke to 12,000 people in 12 countries, reveals that 1 in 3 of us would actually end a relationship with someone whose taste-buds didn’t match our own.

To put the theory to the test, Knorr conducted a social experiment with a twist. It paired complete strangers, based on their love of the same flavours, discovered using the Knorr Flavour Profiler. The results of the experiment were then captured in an entertaining short film, “Love At First Taste”. The film was made by Tatia Pilieva, Director of viral hit film “First Kiss”, and explores whether the flavours we love can reveal more about us and our relationships than we think. The results are, well, tantalizing!

Take Knorr’s flavour profiler test, and ask your partner (if you have one) to do the same. I’m a Roasted Romantic. What are you?

(This is a carefully selected sponsored post for Knorr. Enjoy the video!)

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