Most cognac lovers will know that Hennessy is the largest producer of cognac in the world – the brand sells more than 50 million bottles a year, making up 40% of cognac sales globally. Hennessy was founded in 1765 by Irish officer Richard Hennessy who was serving in the army of King Louix XV. Eight generations later, Maurice Richard Hennessy (great-great-great grandson of Richard Hennessy) is still actively involved with the brand.
Hennessy blends more than 100 vintage eaux-de-vie (spirit before it’s aged into cognac) for its special blends. The creators believe that an excellent cognac starts with the wood barrels. Therefore, they only use barrels that are made from oak from the Limousin region and from (sustainably managed) trees that are between 100 and 150 years old – these add the rich vanilla and toast aromas to the brand’s cognac.
Pascal Asin, MD of Africa and Middle East at Moët Hennessy, who has been supervising the Hennessy brand in Africa for more than a decade, says: “Hennessy and the consumer in Africa have a very special relationship: there is a strong emotional connection between the two, and the significance of the brand here is unlike elsewhere in the world. In many countries, cognac is still seen as the old-fashioned drink favoured by an older, affluent generation who enjoys it as an after-dinner toast near a cosy fire while puffing on a cigar. The typical consumer in Africa, however, is young, aspirational and middle-class: the man whose ambition and inner drive will steer him to realise his full potential. It’s customary for him to meet his friends and colleagues in their favourite club or pub at the end of the day or week to celebrate their journey to success. They will also, most likely, drink Hennessy from a balloon glass – a ritual that is often viewed as archaic in other parts of the world. Yet, in Africa, the balloon glass differentiates the Hennessy drinker from the rest of the crowd: it’s the symbol of the relentless African spirit of conquest.”
To celebrate its 250th birthday this year in Cape Town, the brand invited a handful of female media representatives to experience Hennessy Paradis at La Colombe with a foie gras inspired pairing menu. Paradis is the result of successive blends that combine several hundred exceptional eaux-de-vie aged from 25 to 130 years. It has a splendid coppery gold colour and a velvety texture, richly fragrant with spices like cardamom and cinnamon as well as sensual floral scents. This cognac reveals itself masterfully and gradually, like a mysterious lover, and is surprisingly accessible to women – a market that is traditionally not familiar with cognac.
Chef Scot Kirton treated us to a personal demonstration inside his La Colombe kitchen of some of the food that we were about to enjoy – such a privilege to see a master at work. It was a first for me to drink cognac with lunch, and made me rethink my preconceived ideas about this premium amber liquid and the versatility of how to enjoy it. Take a look at my pictures from this unique lunch experience:
The exclusive Hennessy Paradis Food-Creation Experience will be available from 8 July to 31 July for lunch daily from 12pm and dinner daily from 8pm at R1350 per person. For more information or to make a reservation, please contact La Colombe on 021-795-0125 – please reference ‘Hennessy Paradis Food-Creation Experience’ when making reservation.